The brain
Cognitive load, attention and fatigue, measured from brain activity rather than guessed from the outside.
Performance · Training · Safety
Neurotechnology for
Motorsport and Simracing.
SPARK reads what the driver's brain does at the limit, in a car or on a bike, on track, on rally stages and in the simulator, synced with the telemetry corner by corner. To raise performance, structure training and watch over fatigue and alertness.
SILVERSTONE · Learned Track Outline
Driver 1Session 4Lap 07/18
Telemetry
Throttle100%
Brake0%
Load0.42
EEG · Cognitive Load
- BrainResearch-grade BCI
- BodyBiometrics
- ContextTelemetry · motion
- OutputLive coaching
01 · MeasurementThe driver and the car,
The driver and the car,
on one timeline.
The car or the bike is measured to the millisecond. The driver is not. SPARK measures the driver at speed, in a car or on a bike, on track, on rally stages and in the simulator, and places it on the same timeline as the telemetry, so what happened can be read with why it happened.
The heart
Heart rate: the physical cost of every stint, in the same frame as the lap.
The head
Head movements through every corner, and how they change over a session.
02 · Engineered for the extremeBuilt where the brain
Built where the brain
is hardest to read.
A race car shakes, brakes at several g, heats up and never stops moving. Motion is where most brain-sensing setups give up, and it is where SPARK starts. The instrument is engineered for the car itself, and works the same way in the simulator.
Vibration
High-frequency vibration through the seat, the frame and the helmet.
G-load
Sustained braking, cornering and manoeuvring loads on the head and the body.
Heat
Hot cars and long stints, with capture running from the first minute to the last.
Motion
A body that never stops moving, and a signal that has to stay clean through it.
If it holds in a race car, it holds in the simulator.
03 · What it doesPerformance, training, safety.
Performance, training, safety.
On every lap.
On track and in the simulator, SPARK records brain activity, heart rate, head movements and the car telemetry on one timeline. Here is what that gives the driver and the team.
Performance
- Live coaching, corner by corner: each corner compared with a reference lap of the same car or bike (braking, minimum speed, throttle pick-up, time gained or lost), shown live in the pits.
- A debrief after every run, lap by lap on a circuit and stage by stage in rally: a summary, what to work on first, then corner by corner.
- Car telemetry and brain activity aligned on one timeline, so every input can be read with the driver's state behind it.
Training
- A logbook for each circuit that compares all of the driver's runs, corner by corner, to show what is improving.
- A structured training protocol: a reference session, targeted drills on braking, line and consistency, then a retention check without coaching.
- The same method in the simulator and on track.
Safety
- Fatigue and alertness measured continuously, across the whole session.
- Head movements and the loads the driver goes through, recorded lap after lap.
- The driver's reading, brain and heart, in the debrief whenever the sensors were worn. These measurements are being studied in a dedicated protocol.
04 · AccessThis data is no longer
This data is no longer
reserved for a few.
Measuring what happens in the driver's head has long been limited to a handful of top-level programmes. SPARK makes it available to every driver and every team, in the simulator as on track.
SPARK MOTORSPORT
Reading the driver at the limit.
The driver's mental state, lap by lap or stage by stage, corner by corner, next to the data engineers already trust. On track, in rally and in the simulator, in a car or on a bike.
- 01Cognitive load into every braking zone
- 02Live coaching against a reference lap of the same car
- 03From the track to the stages, in a car or on a bike: simracing, karting, single-seaters, GT, endurance, rally and motorcycle racing
05 · PlatformIn the car, in the pits,
In the car, in the pits,
and after the session.
One session, from the first lap to the debrief: captured on board, followed live in the pits, then kept and compared over time.
IN THE CAR
The instrument
Worn by the driver, on track, in rally or in the simulator. Brain activity, heart rate and head movements, captured from the first lap to the last, and built for vibration, load and heat.
IN THE PITS
The live view
At the pit wall or next to the simulator: the driver's state and the telemetry on one timeline, with corner-by-corner coaching while the session runs.
AFTER THE SESSION
SPARK Cloud
Every session kept: the debrief, the circuit logbook and the progression over time, for the driver and the team.
The coaching helmet
A transparent colour display in the visor: the track map, the lap time, the gap and the line to follow, with the driver's state at the edge of the view. Coaching without taking the eyes off the track.
One case
Everything travels in one waterproof case: the box, its touchscreen, the power and the straps, each in its place. Opened in the paddock, installed in the car or next to the simulator.
06 · Technology
Built, and running.
Not a concept. A working system, in the car, in the simulator, in the pits and after the session, already operating as one.
Replay debrief ↗
A replay that overlays the trajectory, the telemetry and the driver's state, ready for an engineer or a coach to act on.
Simracing, plugged in live ↗
The simulator connects on its own and streams live: the circuit is learned from the driver's own laps, with a reference for each car.
From the simulator to the track ↗
The same measurements, the same debrief and the same logbook in the simulator and on track: what is worked on in the simulator carries over to the circuit.
A fleet, not a gadget ↗
The system installs in one click, keeps itself up to date, and never needs an IT team on site.
Zero-friction setup ↗
Devices find each other and enrol on their own. From the box to a running session, minutes.
World references ↗
Maps and anonymised reference sessions, shared across the fleet. More sessions, better references.
Reading the driver at the limit.
On track and in the simulator. For every driver and every team.
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